We visited the IAAPA Expo in Orlando, in November. We brought a demo version of our new product, which we showed to various people. It is a hassle to quickly setup a demo with boards, cables, more cables, led strips, speakers, power supply, and what have you, in just a few minutes. We had practiced the process many times in preparation of the show, and all went well.
We noticed that there is a major move towards 3D attractions, where various solutions are presented to emulate the experience of roller coasters and other attractions. Dark Rides were less prominent at the show, or so it seemed to me. During the conference the TEA awards were announced. Efteling received an award for their new Symbolica dark ride. Symbolica uses trackless vehicles with touch screens that allow users to interact in various ways with their environment and with the vehicle.
3D technologies will provide a major part of the experience in amusement parks. However, we think the combination of both interactive technology and physical experience will be key in successful attractions. You’ll see augmented reality devices in roller coasters, where technology adds to the physical experience. You’ll also see interaction in every type of attraction, using touch screens, game consoles, smart phones, etc. to provide an extra dimension: the guest isn’t guided through a dark ride, but rather, they are finding their way themselves. We did not see a lot of products for interactivity other than VR, so we were happy to have brought our demo so we could show. Also, we decided we’ll have a booth this year, where we’ll demonstrate our product.