Guests come to your attraction, they have a wonderful experience, then they move on. Unless you provide them with the means to cherish the experience in your attraction, to store it on their smartphone. Later, at home, they can see the cards and items they collected. Via your app, they can trade cards with others, they can collect the right cards and items to make their next ride even more beautiful.
When a guest enters the vehicle, they put their phone on a reader that reads their cards, kudo’s, points, items, from their phone. The experience in the attraction is determined by the items your guests have brought with them. At the end of the ride, they put their phone on the reader again, and store today’s ride in their phone. This way, your dark ride becomes an endless ride, with levels, themes, lives, etc. Guests will carry your dark ride experience with them, in their phone.